Color Isn’t Just Another Pretty Face

Color Branding Affects YOUR Bottom Line

Part 3 Orange & Yellow

North American color associations

Orange: adventure, extroversion, celebration, inexpensive

Orange has positive associations, as in Halloween, fall foliage and Thanks Giving. Orange is the color of affordability and makes us eat faster, which is why it’s the principal color of fast food restaurants. Pure orange is not a favored color in North America; they prefer brown-based oranges like terracotta.

Yellow: sunshine, joy, creativity, optimism

Yellow is the fastest color light wave; the most visible color making it a great color for point-of-purchase displays. Lighter hues help with memory recall, which is why legal pads are yellow.

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