Saturday, November 27, 2010

Color Isn’t Just Another Pretty Face

Color Branding Affects YOUR Bottom Line
Part 2, Red & Pink
North American color associations
Red: blood, fire, heat, competition, emotion, life, energy, passion
Red is the longest color light wave. It raises your blood pressure, increases the heart rate and produces adrenalin, essential for “Fight of Flight”. Red gets our attention like no other color; it’s aggressive and ready for action. For these reasons it’s a familiar color for branding. 

Pink: sweetness, romance, innocence, femininity
Pink stimulates our sugar cravings, making it a “must have” branding color for all things sweet. Pink's message varies depending on its value intensity. Hot pinks convey energy, youthfulness, sexy, fun and excitement. Light pinks are romantic and childlike.

COLOR TURNERS helps businesses and manufacturers make the best decisions where color choices are critical. We provide accurate and tangible ways to significantly reduce your business and manufacturing risks and turn their knowledge into increased sales and customer satisfaction.

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