Monday, November 22, 2010

Color Isn’t Just Another Pretty Face

Color Affects YOUR Bottom Line Part 1
Color is the master communicator. It stimulates all of our senses and conveys messages like nothing else. It warns us of potentially dangerous situations, which is why street warning signs, school busses and fire trucks are painted OSHA Yellow. Additionally Mother Nature’s most venomous creatures are yellow.

Color plays an enormous role in conveying your business’s image. Not to mention affecting your bottom line. According to CMG, (Color Marketing Group) research the “right color” can increase your brand recognition by 80% and it’s also the reason why people decide to buy 85%.

Just ask these corporations, of the importance of creating a strong color brand. Starbucks is green; Coca Cola is red and any woman will tell you that sparkles come in Tiffany Blue boxes.

Some things to consider when selecting your brand’s color:
• Tie to your brand promise.
• It should represent your image and industry.
• Cultural colors and color psychology are greatly important. One color may be appropriate for one market and a disaster in another.

COLOR TURNERS helps businesses and manufacturers make the best decisions where color choices are critical. We provide accurate and tangible ways to significantly reduce your business and manufacturing risks and turn their knowledge into increased sales and customer satisfaction.

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