Monday, September 23, 2019

Pink Is Important


By, Denise Turner, ASID, CID, CMG

“Picasso had his pink period and his blue period. I am in my blonde period right now.” Hugh Hefner

PINK is associated with: sweetness, love, romance, innocence, hope, and femininity. 

Pink is the offspring of red; it’s created by combining red and white. Pink can range from a blue-based berry pink, to an orange-based salmon pink.

There’s a new freedom to explore and experiment with more color. As a whole, we no longer want to feel limited by traditional color guidelines. Whereas in the not so distant past, pinks, corals, and lavenders, were reserved for little girls and women, gender expectations have become non-issues when it comes to color.

A complex color, its popularity is due to many influences. Pink’s message varies depending on its hue and intensity. Hot pinks and fuchsia convey energy, youthfulness, sexiness, fun, and excitement. Light pinks are as innocent as a baby and connote sweetness, tenderness, and romance. Muted pinks, dusty roses and mauves connote sophistication. Brighter pinks, cleaner pinks connote youth and playfulness. Chalky pink (the color of donut boxes) is perceived as sweet-smelling. 

Physiological Response to Pink
From people to plants, the color pink has been shown to influence all growing things.  In a series of studies, natural health scientist Dr. Bernard Jensen discovered that plants grown in a pink-glassed hothouse grew twice as quickly, and were stronger, than those grown in blue-glassed hothouses. 

If you'd like a relaxing space, try pink. It slows down the heart rate and diminishes aggressive behavior. On the other hand, pink can physically weaken you, unlike his cousin red, who can physically strengthen you.  

Pink can make strong men weak! Dr. Alexander Schauss, Ph.D., director of the American Institute for Biosocial Research in Tacoma Washington, discovered that incorporating “Baker-Miller Pink,” sometimes called “Drunk Tank Pink” (Pepto Bismol pink), into an environment lowers human’s blood pressure, and slows down pulse and heart rate. Additionally, this hue of pink also suppresses anger, hostility, and anxious behaviors. 

Dr. Schauss tested his theory on the prisoners at the Naval Correctional Center in Seattle, WA. Newly incarcerated prisoners were observed for fifteen minutes in pink cells. During that time, no erratic behavior or incidents occurred. After removing the subjects from the pink cell, the color’s calming effects lasted for about 30 minutes. Schauss states that “the effect of Baker-Miller pink is physical, not psychological or cultural.”

Subsequent studies examining Schauss’s theory on the influence of Baker-Miller pink on behavior have yielded conflicting results. But that hasn’t dissuaded others from using his theory. Piggybacking on this idea, Sheriff Joe Arpaio of Maricopa County, Arizona, issues inmates pink prison uniforms. 

Applying the idea that pink weakens us, former Iowa coach Hayden Fry, a psychology major, had the visiting team’s locker painted pink. He knew that pink had a calming effect on people, hence putting the visiting team at a major disadvantage. Although visiting football teams playing at Kinnick Stadium dressed and showered in the pink locker room for decades, the WAC’s new rule is that the visiting team's locker room must be painted the same color as the home team’s. In other words, the visiting locker room can be painted any color of the rainbow, so long as it’s the same color as home team’s.

Downside: Depending on the color’s intensity, pink can appear to be very girly or feminine. But that’s all a matter of taste. If you’re looking for a more sophisticated look, balance the with black, gray or dark charcoal.


This full overview of the color spectrum will help you apply the best color for every occasion.


Photo by Element5 Digital on Unsplash

denise@Colorturners.com 

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.