When selecting colors it’s imperative that you consider the light source, in which the design will ultimately be displayed in. Natural daylight (morning, noon, sunset and the time of year) fluorescent, incandescent and LED affect colors differently. Be sure to view your package designs in their intended position, because colors look vertically and horizontally.
Fluorescent Lighting have rapidly replaced incandescent, saving consumers a bundle on their utility bills. But they’re not all are created equal. The lighting industry has been making great strides in improving the quality of fluorescent lighting, however there’s still work to be done.
LED (Light Emitting Diodes) are lighting the way of the future. Everyone’s on the cut cost-cutting and saving the planet band wagon. It’s important to use our resources wisely. It’s equally important that quality lighting isn’t sacrificed in the process, because poor quality lighting will adversely impact your sales.