Saturday, January 6, 2018

What’s In a Color Name?


Were all aware that color matters. The right color product can generate sales and the wrong color can lose them. But did you know that the right color name can be just as important? Whether its Posh Pelican,” Luv Hueor Beach Buoys, an enticing color name has the power to excite, persuade, and ultimately close a sale. 


Have you ever wondered who gets paid to do the fun job or naming all those textiles and paint colors? Yes, that would be me! After designing paint color systems and color palettes for the textile and building material industry for over 15 years, today I name colors as part of my job, as I did for Kelly Moore Paints.  


Before you say dream job!” Keep in mind, the average paint color system contains 1,500 colors (give or take a few hundred), which begin their lives as nameless, color chip orphans.


With some of the strange names that the paint companies are coming up with these days, you might suspect that theyre just pulling names out of thin air or that alcohol is probably involved. Trust me! Theres a method to this madness.

In the years of designing products and naming them, Ive discovered that in the art of color naming no two color namers do it the same way. Theres no Color Naming for Dummies” book. As far as I know, there’s no class to learn how to do it and it doesn’t appear as a career choice on a high school guidance counselor’s assessment test.

Although we color namers each have different ways of approaching the task, we have the same goal in mind: to sell more product through color. The bottom line is that color names are marketing tools that help to sell products.

Heres some insight into the reasoning and creative force behind how its done. The goal is to stimulate a personal connection between the color and intended end user by summoning a memory or evoking compelling emotions (even if theyre dark ones), so long as it results in a sale.

Call me strange, but I view each color that Im proposing for a new product line as one of my little babies. I want it to be loved and in demand for its uniqueness, and bottom line, I want it to sell like crazy.

My ultimate goal in naming colors is to get a physical reaction out of the prospective customer. As customers go over the clever names on a color card, roll their eyes, raise an eyebrow, smirk, smile, chuckle, or laugh, theyre unknowingly seeing every color in the line. Every second they hold the color card increases the likelihood that they will find a color to purchase and not reach for your competitors product.

Guaranteed, if a customer says the color name out loud, it will be embedded in his or her mind for the rest of the day. But the ultimate “got ya!” moment is when the color name engages verbal communication.

As color consultant, I create color palettes that develop into new product lines and design tools to help customers find and match colors. I also name the company’s colors and product lines.

Recently, while visiting a customer’s booth at a trade show, I was able to see firsthand how my work impacted their customers. At one point, I eavesdropped on a conversation in which two female interior designers explained to their male sidekick what Raccoon Eyes” were. They continued to walk around the booth, laughing while reading the names, probably totally unaware that in the process of responding to the catchy names, they were seeing all the colors on display. The man laughed so hard when he read Not-Yo-Cheese(named after my dog Nacho Libre) and continued to sayNot-Yo-Cheese as he left the booth.

Monday, August 6, 2012

Inspiring Green Interiors

By, Denise Turner, ASID, CID, CMG
Green is Mother Nature’s most versatile color. Its ability to bring comfort and tranquility to any environment while mingling..... http://www.homeportfolio.com/slideshow/inspiring-green-interiors    Interior by, Jacquelyn Armour

If you are a professional interior and want your work to be featured in homeportfolio Magazine, for “FREE”. Yes! Free! There’s no catch. We need talented designers to feature.

This is all you have to do:
  • Send your professional quality images to: ymcmahon@homeportfolio.com
  • Yi-chia McMahon, Product Editor, HomePortfolio, Inc. http://www.homeportfolio.com/

Also include:
  • Company name/designer name
  • Website
  • Contact email address
  • With images, project/room description
Image Format:
  • Professional quality
  • Hi res (min 72 dpi)
  • No text on images
  • No people in images
Color Turners-Turns The Art Of Color Into Profit
We help businesses and manufacturers make the best decisions where color choices are critical. We provide accurate and tangible ways to significantly reduce your business and manufacturing risks and turn that knowledge into increased sales and customer satisfaction. Denise Turner is the president of the Color Turners and the Color & Design Trend Expert for HomePortfolio, Inc


http://www.colorturners.com/
denise@colorturners.com
http://www.homeportfolio.com/authors/denise-turner



















Tuesday, July 17, 2012

Denise Turner Speaking At APRO, Memphis

Where: Memphis Cook Convention Center, Memphis
When: July 25, 2012
Time: 2:45-4:00 pm
http://www.rtohq.org/apro-convention.html

Turning the Art of Color into Profit

Color is the primary reason for purchases more than 85% of the time. Color and design trends are rapidly changing. Color has cultural and demographic preferences. Color can also improve image, reputation and credibility. Attend and gain insider’s color marketing secrets, to unleash your RTO sales and marketing potential. In this session you will learn easy, cost effective color marketing strategies that drive sales, increase brand awareness and improve companies’ image, untap your marketing potential by gaining knowledge of Color Psychology behind consumer’s spending habits and cultural color preferences, and learn which colors sell more and which ones are taboos. See the 2013 residential color and design trends; helping you save time, by gaining tangible solutions to significantly reduce your RTO investments.

Denise Turner, ASID, CID, CMG is an award winning international colorist and speaker, Certified Interior Designer, color and design trend forecaster, author and president of the Color Turners. Denise regularly appears in the media as a spokesperson for ASID National, CMG Expert Speaker’s Bureau. Turner is a winner of California Paint’s 2011 Color Challenge; her redesign of an ADA-compliant master bath won the HGTV Designer’s Challenge. Denise is the Color & Design Trend Columnist for Home Portfolio Magazine, an ASID professional member, former ASID chapter president, Certified Interior Designer, CMG Chair Holder and UCLA graduate. Also during Denise’s career, she was a show room build-up designer for Ikea stores.


Color Turners-Turns The Art Of Color Into Profit
We help businesses and manufacturers make the best decisions where color choices are critical. We provide accurate and tangible ways to significantly reduce your business and manufacturing risks and turn that knowledge into increased sales and customer satisfaction.
http://www.colorturners.com/
denise@colorturners.com
http://www.homeportfolio.com/authors/denise-turner

Thursday, June 28, 2012

Independence Day Colors with Pop

By Denise Turner, ASID, CID, CMG

In honor of Independence Day, red, white and blue take center stage. From contemporary to traditional and everything in between, these interiors are… http://www.homeportfolio.com/slideshow/independence-day-colors-with-panache
Design by, Tobi Fairley

If you are a professional interior and want your work to be featured in homeportfolio Magazine, for “FREE”. Yes! Free! There’s no catch. We need talented designers to feature.

This is all you have to do:
Send your professional quality images to: ymcmahon@homeportfolio.com
Yi-chia McMahon, Product Editor, HomePortfolio, Inc.
http://www.homeportfolio.com/

Also include:
  • Company name/designer name
  • Website
  • Contact email address
  • With images, project/room description
Image Format:
  • Professional quality
  • Hi res (min 72 dpi)
  • No text on images
  • No people in images
Color Turners-Turns The Art Of Color Into Profit
We help businesses and manufacturers make the best decisions where color choices are critical. We provide accurate and tangible ways to significantly reduce your business and manufacturing risks and turn that knowledge into increased sales and customer satisfaction.

Denise Turner is the president of the Color Turners and the Color & Design Trend Expert for HomePortfolio, Inc
http://www.homeportfolio.com/authors/denise-turner


















Tuesday, June 5, 2012

Inspiring Neutral Interiors

By, Denise Turner, ASID, CID, CMG 
Call them beige, taupe, gray or off-white, but don’t call them boring: Neutrals are the most versatile interior design colors. Either standing alone or serving as a backdrop to flashier colors, these comforting hues are timeless classics.
http://www.homeportfolio.com/slideshow/neutral-interiors

Interior by, Tara Seawright


If you are a professional interior and want your work to be featured in homeportfolio Magazine, for “FREE”. Yes! Free! There’s no catch. We need talented designers to feature.

This is all you have to do:
Send your professional quality images to: ymcmahon@homeportfolio.com
Yi-chia McMahon, Product Editor, HomePortfolio, Inc.
http://www.homeportfolio.com/

Also include:
• Company name/designer name
• Website
• Contact email address
• With images, project/room description

Image Format:
• Professional quality
• Hi res (min 72 dpi)
• No text on images
• No people in images

Color Turners-Turns The Art Of Color Into Profit
We help businesses and manufacturers make the best decisions where color choices are critical. We provide accurate and tangible ways to significantly reduce your business and manufacturing risks and turn that knowledge into increased sales and customer satisfaction.
Denise Turner is the president of the Color Turners and the Color & Design Trend Expert for HomePortfolio, Inc
http://www.colorturners.com/
denise@colorturners.com
http://www.homeportfolio.com/authors/denise-turner















Thursday, May 31, 2012

Unlikely & Unexpected Color Combos

Color inspires us every day. This holds especially true when color-savvy designers wildly spin the color wheel. Check out these inspiring color combos that go from chic to sassy to romantic and everything in between. http://www.homeportfolio.com/SlideShow/unlikely-and-unexpected-color-combos.


Color Turners-Turns The Art Of Color Into Profit
We help businesses and manufacturers make the best decisions where color choices are critical. We provide accurate and tangible ways to significantly reduce your business and manufacturing risks and turn that knowledge
into increased sales and customer satisfaction.
http://www.colorturners.com/
denise@colorturners.com

If you are a professional interior and want your work to be featured in homeportfolio Magazine, for “FREE”. Yes! Free! There’s no catch. We need talented designers to feature.

This is all you have to do:
Send your professional quality images to: ymcmahon@homeportfolio.com
Yi-chia McMahon
Product Editor
HomePortfolio, Inc.
http://www.homeportfolio.com/

Also include:
• Company name/designer name
• Website
• Contact email address
• With images, project/room description

Image Format:
• Professional quality
• Hi res (min 72 dpi)
• No text on images
• No people in images

Interior by, Deborah Wecselman
Deborah Wecselman Design





Monday, May 21, 2012

Denise Turner- Speaking @ LOHAS Forum 2012

Come Join the Fun
When: June 12-14
Where: Boulder Theater
Boulder, Colorado

Hue Are What You Paint
Color For The Mind, Body & Spirit
Color stimulates all our senses and conveys message like no other communication method. But do you know why? Hue Are What You Paint is a fusion of Chroma Therapy, Color Psychology and marketing. Your chakras will spin with delight in this color sensory-experience seminar. You’ll see how the color of your clothing, environment and food affects your emotions, behavior, health and even your spending habits.


What You’ll Learn:
• Through a hands-on technique, you’ll feel color and gain knowledge into which colors improve health and which ones hinder.


• Gain insight into how marketing with color, can subliminally stimuli senses by coaxing consumers to purchase.


• See how Chroma Therapy was used in antiquities and how the same principles are used in today’s conventional medicine.


Color Turners-Turns The Art Of Color Into Profit
We help businesses and manufacturers make the best decisions where color choices are critical. We provide accurate and tangible ways to significantly reduce your business and manufacturing risks and turn that knowledge into increased sales and customer satisfaction.
http://www.colorturners.com/
denise@colorturners.com