Tuesday, November 8, 2011

Denise Turner-Keynote, LOHAS Pack, Finland, 11.30. 2011

When: November 30th 2011
Where: Design Factory, Aalto University, Finland
Time: 9:00–15:00

Colors Unveiled
The Truth Behind Color
& How It Drives Sales
COLOR is the primary reason for purchase more than 85% of the time. This seminar focuses on the LOHAS consumers, with an emphasis on packaging.Colors Unveiled is a fusion of Color Physiology, Color Psychology, Cultural Color and marketing. You’ll gain a greater understanding of what is going on inside someone’s mind, (including your own) just by studying their color choices. Additionally you will see the 2012 European color trends and learn what’s driving them.

• Gain insight into the LOHAS phenomenon and how it’s changing color and design trends.
• Through a sensory experience, feel the difference of color’s light waves in your     electromagnetic field and use it to your business’ advantage.
• See how colors affect your emotions, behavior, energy level and health.
• Gain knowledge on the financial impact of cultural colors and which ones are taboos.
• Learn how CMG (Color Marketing Group) Color Forecasters track colors and trends; see how they turn their knowledge into sellable goods.

Denise Turner, ASID, CID, CMG is an award winning international colorist, Certified Interior, color & design trend forecaster, speaker, author and president of the Color Turners.

Color Turners-Turns The Art Of Color Into Profit
We help businesses and manufacturers make the best decisions where color choices are critical. By providing accurate and tangible ways to significantly reduce your business and manufacturing risks and turn that knowledge into increased sales and customer satisfaction.

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