Color & Design Trends, Inovative Marketing
It’s a fact KBIS was much smaller than in years past and no doubt, it will be a while before we get back to the heyday where our industry was 5-6 years ago. The big brands’ booths were drastically smaller, in most likely, all cases. Sadly, countless major national brands simply disappeared from the show floor this year. Although KBIS was cozier this year, everyone’s tone was positive.
As expected, manufacturers continue to refrain from wildly spinning the color wheel. Grays and browns dominated the show’s color palette. Browns primarily dominated cabinetry; grays primarily appeared new introductions of tile and countertops. What small amounts of color we did find stood out in the sea of neutrals.
CABINETRYMid-Century, soft modern and various styles of Shaker led the way in centenary designs, while traditional picked up the rear. Brown continues to be in and we’re talking the entire spectrum from light, mid tones to coffee – brown. Our classics, black and white are still with us.
REAL/FAUXWhoever said that you can’t fool Mother Nature, didn’t see Formica’s or Cambria’s new products. These two industry leaders nailed it, by creating beautiful authentic looking surfaces, reminiscent of granite and marble.
Formica’s new introductions 180fx™ has turned the counter surface industry upside down. Their stone finishes have so much depth and realism, which will make you think twice before heading out to a slab yard. These finishes provide the qualities that we’ve come to expect from Formica’s laminate, such as durability, good looks and affordability. We also participated in Formica’s focus group and caught a glimpse of what’s next. All we can say is wow; you are really in for a treat! http://www.formica.com/
Cambria’s new drop-dead-gorgeous Waterstone Collection, provides the benefits of quarts surfaces, such as strength greater than granite or marble, maintenance-free, plus a non-porous surface . http://www.cambriausa.com
Many luxury manufacturers have positioned themselves to capture a larger market, by introducing a lower priced line, to their existing. This allows consumers to purchase quality products at an affordable rate. The manufacturers we spotted doing this are: Toto, Corian and Dacor.
Sinks for the most part, were seamless integrated and designed to perform multiple functions, doubling as counter spaces/cutting board/dish drainer, like this one by Nick de Giulio and Kohler http://www.degiulio.org http://www.us.kohler.com
As with everything else, tile designs are simplified with a contemporary edge. We noticed a lot of mosaics and overall tile size appears to be getting smaller. Glass still remains popular, either by its self or as an accent. As we saw in the 30s-50s tile designs are expanding beyond tub/shower enclosures and kitchen/bath back splashes. Tile is surrounding walls, windows and ceilings, resulting in a more uniform design.
HARDWAREBrushed and satin nickel, chrome and stainless steel in a contemporary vain continue to dominate the hardware industry. This is no surprise; sense the bulk of cabinetry being sold in North America is also contemporary. There is also a trend leaning towards warmer finishes, as in this bronze knob by Belwith. http://www.belwith.com
LIGHTING LEDs continue to light the way. Accent and task continues to get smaller and more flexible, in regards to design and installation. We saw colored LED inserted into tile back splashes, cabinet hardware and sinks.
Dacor hosted an exclusive cocktail event, featuring Jeff Lewis, from the new show “Interior Therapy with Jeff Lewis”. The design team and crew actually move in with homeowners for a week and remodel one of their rooms. The new show airs this fall on Bravo. http://www.dacor.com/ http://www.jefflewisdesign.com/